Growing up in Cambodia, Panha observed a distinct lack of representation for LGBTQI+ individuals on television, in public discourse, or in ways that felt authentic. “Even when LGBTQI+ individuals were represented, it didn’t feel honest to who we are,” Panha stated, a silence that resonated with him.
Today, Panha is instrumental in creating the visibility he once sought. As co-founder of Sampi TV, a digital platform dedicated to LGBTQI+ storytelling and advocacy, he utilizes podcasts, documentaries, and online tools to address topics many young Cambodians are still hesitant to discuss.
“I wanted to be part of the change,” he added.
For Panha, storytelling transcends mere content creation; it’s about fostering pride, belonging, and assuring young people that they are not alone. “Storytelling is such a powerful tool,” he said. “Social media shapes how people understand the world. I believe we can use storytelling to advocate for what is right and to support unheard young people.”
Some of Sampi TV’s most impactful stories emerge from the quietest moments. In one documentary project, LGBTQI+ youth engaged in open conversations with their parents—many for the first time—about identity, fear, and acceptance. The online response was overwhelming.
“People said they felt relieved. They felt a glimmer of hope that maybe one day their own parents might understand them,” Panha shared.
The platform also developed an anonymous Khmer chatbot, offering a safe space for individuals to ask questions about relationships, HIV prevention, and sexual health—topics often burdened by stigma in many communities.
“Some young people are terrified to ask these questions publicly. They worry about being judged. They worry about being outed,” he explained.
What began as a small local initiative rapidly evolved into something much larger. Its initial episodes quickly gained traction online, sparking discussion, curiosity, and conversation across social media.
Moments When the Public Spoke Up
“Some people liked it. Some people didn’t. But people were finally talking,” Panha noted.
Sampi TV now collaborates with youth groups, volunteers, and NGOs across Southeast Asia, including Laos and Myanmar, to build spaces where LGBTQI+ youth feel seen, heard, and supported.
In 2025, Panha was recognized as one of the Young Leaders for the SDGs, a United Nations initiative honoring young people advancing the Sustainable Development Goals. However, for him, this recognition is not personal.
“It’s about the community. It’s about the young people who have big dreams but whose voices often go unheard. I hope I can be a messenger for them,” he stated.
Panha aims to expand Sampi TV’s reach across the region over the next two years, continuing to advocate for inclusivity, pride, and visibility.
“My goal,” he said, “is to ensure that storytelling and inclusivity are not just words in conversations, but a part of everyday life.”
